My name is Millicent Matendechere Oluyayi, and I’m the founder and lead instructor at Bwibomarketing — a digital platform that specializes in affiliate marketing, software promotion, and content creation for SaaS companies.
At Bwibomarketing, I help software brands grow their user base through strategic content and performance-based campaigns. One of my key projects involved promoting a new CRM platform through blog articles, product tutorials, and side-by-side comparisons. The content I created led to a significant increase in trial sign-ups, with a 28% conversion rate from clicks to trials via PartnerStack.
I also developed an organic email marketing funnel for a freelancer-focused productivity tool. Using lead magnets and automated sequences, I grew their mailing list by over 3,000 subscribers in six weeks. This campaign helped boost brand awareness and increased affiliate revenue sustainably.
In addition to email and blog content, I’ve published high-ranking product reviews and tool comparisons in niches like AI writing, project management, and startup software. These articles, written with SEO in mind, continue to generate recurring affiliate income and attract inbound traffic without paid ads.
One of my most successful initiatives was creating a "Startup Essentials Toolkit" blog post that bundled useful software for early-stage founders — including hosting services, invoicing apps, and team collaboration tools. Promoted through Facebook groups and Reddit communities, this content reached thousands of readers and converted a significant percentage into affiliate-driven purchases.
My approach combines practical insight, honest reviews, and a deep understanding of the SaaS landscape. I work with platforms like Impact, PartnerStack, and individual brands to create content that educates users and drives real business results.